Marketing and advertising services

Marketing and Advertising Services

Marketing, perhaps defined as the process of identifying potential customers and consumers for suppliers & providers and then communicating to raise awareness of opportunity. We live in a world where every conceivable technique and opportunity to communicate with us, both in a personal and professional sense, is exploited to the maximum.

Driven by innovation, technology and money marketing – and it’s associated delivery mechanism, advertising is sometimes estimated to generate around 1% of global economic activity. Hardly surprising then that it attracts the sharpest of intellects and most inventive of entrepreneurs making it ever more difficult for the prospect or business owner to decide on the right channels to invest his promotional and marketing budget in – and for the consumer to sort good from bad in the messages they receive.

Kompass lists 35,061 advertising agents globally and identifies many specialist groups within this, such as TV, POS (Point of Sale) and Financial, where, for example there are 1,200 companies. Using these companies can help you make wise investments that should deliver the ROI required to ensure a successful business. But look deeper into Kompass at the advertising sector and hundreds of other specialist organisations clamouring to make themselves known to you are listed. For example – do you need advertising on a Hot Air Balloon? Then you’ll find 37 globally and 3 in the UK. What about something a little more common but nevertheless requiring some expert assistance – Event Marketing – 2,318 businesses globally and 200 in the UK – use the geographical selection on Kompass to pick one close to you.

Despite tough economic times advertising and marketing continue to flourish – perhaps particularly because it so much more necessary to ‘get it right’ with so many ways to raise awareness – relative ‘new kids on the block’ include social marketing where we can all get involved, recommending, reviewing and passing on opinions of products and services but that still leaves plenty of space for the more traditional TV, radio, magazine, directory and outdoor poster sectors – you’ll find all the expertise, advice and knowledge quickly and easily - often close by – if you use Kompass.

The top five categories in this sector are:

Top 5 Categories Globally Profiles available

Advertising Agents 36,783
Advertisement & Artwork Services 19,850
Marketing & Merchandising 14,654
Exhibition & Conference Organisers 14,326
Direct Marketing Services 10,545

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