Business knowledge

International E-mail Marketing Legislation

International E-marketing legislation

When it comes to digital marketing, there is access to infinite amounts of data about our prospects and customers through a myriad of different tools and across many channels. It’s exciting knowing that you are able to utilise that data to… Read More

Essential Exporting Tips to Kickstart your International Business

Essential Exporting Tips

So you’d like to export your products and services, but are unsure of where to begin?  We’ve put together this quick guide to help you and your company get export ready.   Things you need to consider:         RESEARCH YOUR MARKET… Read More

Why Market Segmentation Works

Why market segmentation works

Market segmentation consists of splitting a group of customers belonging to a mass market into smaller groups of customers with similar purchasing needs and behaviours. By doing this, you can establish target markets, and then customize your services and products… Read More

A Simplified Guide to Sourcing Good Sales Data

guide to sourcing good sales data

Every good marketer knows that one of the fundamentals of a successful marketing campaign is selecting a targeted audience. Who targets an eskimo with a bottle of suncream? But quite often marketing campaigns fail because this part of the planning… Read More