Buying and selling better

10 reasons you need to refresh your sales and marketing data

10 reasons to update sales and marketing data

With GDPR just around the corner now more than ever you need to ensure that you do not use poor quality data, because this can result in… 1. Putting your company’s reputation at risk Not referencing the right information, be… Read More

International E-mail Marketing Legislation

International E-marketing legislation

When it comes to digital marketing, there is access to infinite amounts of data about our prospects and customers through a myriad of different tools and across many channels. It’s exciting knowing that you are able to utilise that data to… Read More

Why Market Segmentation Works

Why market segmentation works

Market segmentation consists of splitting a group of customers belonging to a mass market into smaller groups of customers with similar purchasing needs and behaviours. By doing this, you can establish target markets, and then customize your services and products… Read More